Marketing Event Support - City Recital Hall

Marketing

The City Recital Hall Marketing team offers venue hirers a number of free and paid marketing opportunities to assist in promoting your events and gain audience exposure.

Please contact the Marketing team to organise marketing activity around your event. Activity is subject to availability and resources. Note: all prices exclude GST.

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Content Requirements

Along with your ticketing event build, please send us the assets listed below for use on our website, eDM's and social channels.

Copy

Short copy (25-words max)
Medium copy (40-words max)
Long copy (150-words max)
Artists list and program list
Event duration

Images

All images must be clean with no text or logos:

High-resolution hero image in original specs (min. 1500 x 1500 pixels)
Website image (1200 x 630 pixels)
Ticketing image (1024 x 395 pixels)
eDM image (800 x 450 pixels)

Email Marketing

Fortnightly What's On - Event Inclusion

Our fortnightly eDM goes out to our entire database of 43k+ recipients. Your event will be included at least once from six weeks out from your event date. This eDM features a variety of content about events coming up at the venue, news, and special offers, and is a great way to announce your event going on sale.

Content will be crafted from the images and copy you have supplied unless otherwise organised with our marketing team.

An example can be found here.

Cost: FREE

Solus eDM

Reach your target audience through a Solus eDM to our database. Each constituent list is created using keywords and ticket-buying patterns to ensure your event is going out to the right people.

We offer several kinds of Solus eDMs - Pre-sale announcements (example here) and a Special Offer (example here). Get in touch with our Marketing team to set up a pre-sale link or promo code in advance or to discuss a different kind of Solus eDM.

Content is due 7 working days before eDM deployment. Significant changes may result in an additional admin fee.

Cost: $0.10 PER EMAIL ADDRESS + $50 ADMIN FEE

Content Requirements:

Constituent list size (3,000 min. 10,000 max.)
Hero image (800 x 450 pixels)
Subject line and copy (20-50 words)
Content tiles – hero image, heading and copy (20 words max)

SOCIAL MEDIA

Organic Posts

We can post up to three organic posts for your event on Facebook, Twitter and Instagram, subject to availability and content. Suggested content includes videos, articles, and behind-the-scenes photos.

We encourage you to get in touch with us for potential collaborations on content creation. If you have not already, please send us a crossposting invitation on Facebook.

Cost: FREE

Digital Advertising Campaign

We can run a digital advertising campaign for your event through our advertising channels, with a maximum of two ad campaigns per event. We require one week’s notice to run a campaign, and it is subject to availability. Get in touch with our marketing team to discuss your goals and we'll build a campaign to suit your needs.

COST: YOUR BUDGET + $50 ADMIN FEE

Content requirements:

Campaign timeline
Special offer (if applicable)
Audience targets (e.g. audience interests, age brackets, location)
Hero image (1080 x 1080 pixels min.)
Headline (40 characters max.) and copy (125 characters max.)

Collateral

Exit Billing

To organise Exit Billing, please arrange this directly with the presenter of the event you wish to exit bill at and notify the Marketing Coordinator of this agreement in a weeks advance.

Collateral should refer to an event being performed at City Recital Hall, and display our ticket prices and box office details. A soft copy must be provided and approved before going to print.

Cost: FREE

Venue Signage

City Recital Hall has 24 state of the art digital poster screens located around the venue:
8 external digital screens outside the venue in the highly trafficked Angel Place precinct are on display 24 hours a day, while 8 internal screens are on display during venue opening hours at each entrance.

Internal Digital Signage - Poster Screen

We have four digital poster screens located in the foyer. All four screens display the same reel of still and video digital posters for upcoming events.

Collateral will be displayed approximately two weeks before an event. Artwork should be specific to your event and supplied in dimensions 1080 (w) x 1920 (h) as a JPEG or MP4. Videos should be 10-15 seconds in duration.

Cost: TBC

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